Presentation folders are often overlooked as a way to strengthen your brand and image in the eyes of your customers and prospects. If you’re already handing out information contained in a folder, you need to make sure you are, well, presenting your business in the best possible light. Here are the top ways to get the most out of presentation folders.
Keep all of your internal documents such as policies and procedures, client information, so that you always know where the most up-to-date information is, and it lends your organisation an extra air of professionalism.
People often forget that presentation folders are an excellent opportunity to strengthen their company’s brand and marketing. Run seminars and training events? Put training documents in branded folders. Renting a stand at a trade show? Hand out product/service catalogues, brochures, and other marketing material in a branded presentation folder to potential clients.
A professional looking presentation folder will also reduce hesitation when it comes time to close the deal and get a signature. The last thing you want is a promising prospect to pull out at the last second because a proposal or contract was presented in a cheap and unprofessional way.
Ensure your branding and company contact details are clearly visible on the folder. The folder should grab the attention of your target audience and direct them towards your contact details.
Make sure the design size of the folder is slightly larger than the documents it will contain. In most cases this will be slightly larger than A4 sized paper.
Business name, logo, short tagline that communicates what you do. What’s the best way for people to contact you and how are they most likely to contact you? Is it via your website, email, phone, facebook page, or physical location? Choose the 2-3 best options.
If it’s especially important to your industry, you could incorporate a professional certification or membership. A custom graphic or image can sometimes be used to reinforce your product/service especially if it’s a very focused product or service.